Elizabeth Eke
Hair · Product bundles
30+ hair stylists paid to join the waitlist — before launch.
Batch 2 begins 22 May 2026
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Pay in 2 installments
Batch 2 · Marketing & Structure School by NaijaBrandChick
Marketing that brings actual sales.
Marketing that brings actual sales.
Structure that removes stress.
This school was created for you.
An 8-week implementation school for Nigerian founders who are done with marketing that only shouts and structure that only stresses. Day 1 you learn. Day 2 you implement. By week 8, your business is not the same.
8 Weeks · Starts 22 May 2026 · Pay in 2 installments of ₦26,875
₦15B+
generated for Nigerian SMEs through NaijaBrandChick’s platforms since 2018.
3,299+ founders already inside M&S School.
3,299+ founders already inside M&S School.
Day 1 learn · Day 2 implement
Nelly Agbogu
Founder, NaijaBrandChick · Your lead instructor
₦53,750 · 8 weeks
Built by the team behind
Come Again Foods
Tapiokies
NBCTRADEFAIR
DSI
Real students. Real receipts. Three stories from Cohort 1 👇
Inside the M&S School Telegram — 3,299+ founders.
Francisca Nnadi
@iamfranciscannadi · Event planning
33k views in 48 hrs → 99k on the next video, 200 new followers. No ad.
Fruitsnfresh
Detox plans · Health food
5 long-term subscriptions paid — in under a week.
The 3am thought
If you’re tired of…
- Marketing with no tangible results
- Spending money on ads with poor returns
- Hiring consultants who leave you more confused
- Bulky frameworks that complicate your business instead of simplifying it
- Working 12-hour days and still feeling like the business won’t run without you
“Wasn’t structure supposed to make this easier?”
Pause. You are not the problem.
This school was created for you.
Nelly & a truckload of Tapiokies
Founder builds, not just teaches.
I know this feeling — I lived it
I did everything “right” on paper. The business still felt heavy.
I marketed consistently. I hired experts. I studied frameworks. I invested money.
Yet marketing felt like shouting. Structure felt like stress. Growth felt accidental, not intentional.
So I stopped chasing perfect structure. I started building practical structure — the kind that supports marketing, converts sales, reduces stress, and grows with the business.
Ten years later I can confidently focus on marketing and revenue, because the structure underneath my business does the heavy lifting. M&S School is the school I wish I had back then.
“
I had some real challenges that made me stop my food business for a year plus. But God through you just gave me another opportunity.
— Singing chef Deee · M&S School Cohort 1
Meet your lead instructor
Nelly Agbogu.
Nelly Agbogu.
Better known as NaijaBrandChick.
Business builder. Market creator. The founder behind some of Nigeria’s most recognised SME platforms. Every module in M&S School is a lesson she has earned in the market — not a theory borrowed from a book.
₦15B+
Generated for Nigerian SMEs through her platforms since 2018
10+ yrs
Building Nigerian small & medium businesses
Tapiokies
Founder, Come Again Foods — the Nigerian cassava-biscuit brand
NBCTRADEFAIR
Founder of Nigeria’s leading SME trade & distribution platform
“
Thank you Madam Nelly — you sure know your onion.
— Chioma Oramasi Anekwe · Cohort 1
“
What amazes me is how she breaks down important business and marketing strategies in such a simple and relatable way.
— Zoe Eventplus · Cohort 1
The two pillars
Marketing that brings sales. Structure that removes stress.
Eight weeks. Two phases. Sixteen modules. Every week you learn and implement in your real business — not in theory.
Phase 1 · Weeks 1–4
How to market your business without overwhelm
- Market without shouting or begging
- Attract the right customers — not just any customers
- Stop wasting money on ads
- Build visibility that leads to sales (not just likes)
- Simplify your content, messaging, and offers
Emilia Agbanelo · Cohort 1: “I sold 20 pieces of the same product that wasn’t moving before. Same product. Same price. Different strategy.”
Phase 2 · Weeks 5–8
How to structure your business simply & realistically
- Build structure that fits your current business stage
- Create simple systems your staff actually understand
- Delegate without fear — or theft
- Build processes that don’t break you
- Reduce your business’s dependence on you
The CAC Oracle · Cohort 1: “This is the result of the Branding & USP module alone. Before vs after. I sat down to restructure — and scale.”
The full curriculum · 16 modules · 8 weeks
See exactly what you are paying for.
Tap any week below to open that week’s modules and every lesson inside. Nothing is hidden. This is the whole school.
Week1 Foundations of Profitable Marketing Module 1 · Value & Customer Clarity · Module 2 · Strategic Pricing
Value & Customer Clarity
Defining your business offer and identifying your ideal customer so you can position yourself in a crowded market.
- Understanding marketing beyond posting
- Clarifying your business offer and value proposition
- Identifying and understanding your ideal customer
- Positioning your business clearly in a crowded market
- Understanding your customer buying journey
- Marketing for product-based and service-based businesses
Strategic Pricing
Setting cost-based and value-based prices, creating clear rate cards, and managing discounts profitably.
- Pricing products and services correctly
- Understanding cost-based and value-based pricing
- Packaging your products and services for better sales
- Creating clear price lists and rate cards
- Managing discounts without killing profit
- Handling price negotiation confidently
- Knowing when and how to increase prices
Racheal Moses Kadu · Cohort 1: “My business account has never received over ₦50,000 at a go — until I made this offer.”
Week2 Content That Sells + WhatsApp Module 3 · Trust-Based Content · Module 4 · The WhatsApp Sales Engine
Trust-Based Content
A content strategy that builds trust and a personal brand — without shouting or begging.
- Marketing without shouting or begging
- Content strategy for small businesses
- Content that builds trust and drives sales
- Creating content with intention, not pressure
- Building a personal brand that attracts your ideal audience
Dorcas Oluwaseun · Cohort 1: “30% of my contacts reshared my D&D video. Enquiries and sales came in — I’m leveraging it for more conversion.”
The WhatsApp Sales Engine
Using WhatsApp for community engagement and sales closing — objections, scripts, follow-up.
- Using WhatsApp effectively for community engagement
- Handling customer enquiries and objections professionally
- Writing sales and structured responses to clients as well as teams
Nnenna Amarachi · Cohort 1: “First-ever 35-second video (the D&D assignment) → 2 offers the same day. I didn’t even promote it.”
Week3 Visibility to Cash + Lead Management Module 5 · Visibility to Cash · Module 6 · Lead Management
Visibility to Cash
Converting social media visibility into enquiries, and writing simple marketing messages that actually convert.
- Turning visibility into enquiries
- Using social media as a sales tool, not a diary
- Writing simple marketing messages that convert
Lead Management
Designing a sales flow from enquiry to payment, and reducing lost sales from abandoned enquiries.
- Building a simple marketing system for your business
- Closing sales effectively
- Designing a simple sales flow from enquiry to payment
- Reducing lost sales and abandoned enquiries
- Invoicing and payment tracking
Week4 Retention, Referrals & Measurement Module 7 · Customer Retention · Module 8 · Performance Tracking
Customer Retention
Leveraging existing customers for referrals and growing an engaged community around your business.
- Leveraging referrals and existing customers
- Growing an engaged community around your business
Souvenirs by Reemah · Cohort 1: “The aboki referred more buyers: ‘Alhaja, I don bring another person.'”
Performance Tracking
Tracking what marketing is actually working and measuring overall progress.
- Tracking what marketing is actually working
- Planning weekly and monthly marketing activities
- Measuring progress and performance
Ngozi John · Cohort 1: “I can now see why previous ads don’t do so well. All my business errors will gradually be corrected.”
Week5 Business Foundations + Daily Ops Module 9 · Business Foundations · Module 10 · Operational Routines
Business Foundations
Understanding business structure for your specific stage, and separating owner duties from business duties.
- Understanding what business structure really means
- Building structure that fits your business stage
- Separating owner duties from business duties
- Structuring product-based businesses
- Structuring service-based businesses
- Structuring online businesses
Operational Routines
Establishing daily, weekly, and monthly routines and simple operational processes to reduce chaos.
- Creating simple operational processes
- Daily, weekly, and monthly business routines
- Reducing chaos and repetition in operations
- Creating simple business processes
Week6 Money & Compliance Module 11 · Financial Recordkeeping · Module 12 · Cash Flow & Compliance
Financial Recordkeeping
Simple ways to track sales, expenses, and profit/loss — plus basic reconciliations.
- Recordkeeping for small businesses
- Simple ways of tracking sales and expenses accurately
- Performing basic business reconciliations
- Understanding basic business numbers
- Simple business maths every owner must know
- Tracking profit and loss simply
Cash Flow & Compliance
Managing cash flow for stability, factoring in taxation, and paying taxes correctly to avoid issues.
- Knowing how to factor taxation into your business
- Simple ways to pay your tax to avoid issues
- Creating and tracking business budgets — and knowing when to use them
- Managing cash flow for stability
Week7 People & Accountability Module 13 · Staff & Accountability · Module 14 · Team Management & Safety
Staff & Accountability
Defining staff roles, using WhatsApp for daily reporting, and building a culture of accountability.
- Creating a simple sales process your staff can follow
- Understanding when to hire or outsource
- Defining staff roles and responsibilities clearly — in a way that will not stress you
- Simple daily and weekly staff reporting that can be done on WhatsApp
- Building workplace culture for small businesses
- Building accountability in small teams
Team Management & Safety
Ensuring staff commitment (“carrying the business on their head”), preventing theft, and managing freelancers or remote workers.
- How to ensure your staff carries your business on their head
- Different ways to ensure no staff theft
- Managing freelancers, remote workers, and contract staff
- Payroll basics for small teams and how much to pay in salary
Week8 Systems, Growth & What’s Next Module 15 · Efficiency Tools · Module 16 · Growth & Scaling
Efficiency Tools
Choosing simple tools, using electronic forms for data, and managing inventory or supplies.
- Choosing simple tools for small businesses
- Creating simple business templates
- Using electronic forms to collect business data
- Managing raw materials, supplies, and inventory
- Calendar, task, and reminder management
- Basic project management for business tasks using Gantt charts
Growth & Scaling
Identifying when the business is ready to scale, building systems to handle growth, and creating a 90-day action plan.
- Reducing dependence on the business owner
- Preparing weekly and monthly business reports
- Managing multiple income streams
- Preparing your business for growth
- Identifying when your business is ready to scale
- Strengthening weak areas before growth
- Building systems that can handle growth
- Creating a “Reduce founder burnout” playbook
- Sustaining structure after the school
Program-wide features: weekly reviews & corrections · accountability & progress checks · student business case studies · building your own business documentation.
How the school actually works
Day 1: You learn. Day 2: You implement.
Built to prevent the biggest failure mode of online courses — learning without doing. Every learn-day is followed by an implement-day, and support is there for both.
MONLearn
TUEImplement
WEDLearn
THUImplement
FRILearn
SATCatch up
SUNNelly live
Sundays: live Q&A with NaijaBrandChick. Daily: 3-hour support window with our team.
Live support, every day
A 3-hour daily window with community managers for real-time questions. Plus Nelly live every Sunday for Q&A, brainstorming, and business discussions.
People holding your hand
Community Managers guide assignments and implementation. A dedicated School Manager oversees your entire 8-week experience.
A real learning portal
Modules, quizzes, assignments, implementation checks — uploaded to the portal so you can learn at your own pace and re-watch when you need to.
“
I was tired of courses that speak plenty English. What hooked me here was hearing “you learn today, you implement tomorrow.” I said — gbemi debe!
— Omolere · Cohort 1
What you get on Day 1
This is a real school. Not an Instagram course.
From Day 1 you get access to a structured learning portal — 16 modules, quizzes, assignments, and implementation checks that make sure the work is actually getting done.
“
In the last few days, I’ve implemented all the ideas from classes 1 & 2. I’ve even hired someone to help with video editing — and things are looking up.
— Ada Okeri · Cohort 1
Cohort 1 receipts
Students who took the work seriously. And got paid for it.
Every win below is tied to a specific module they implemented. These are direct Telegram and WhatsApp screenshots from the current cohort.
Elizabeth Eke
Hair · Product bundles
30+ hair stylists paid to join the waitlist — before launch.
Module 4 · D&D Messaging
Fruitsnfresh
Detox plans · Health food
5 long-term detox subscriptions paid in under a week.
Module 4 + Ads
Emilia Agbanelo
Product retail
Sold 20 pieces of a product that hadn’t moved in months. Same price. Different strategy.
Assignment 2
Francisca Nnadi
@iamfranciscannadi · Event planning
33k views in 48 hrs. Follow-up video: 99k views, 200 new followers. No ad spend.
Module 3 · Trust Content
Racheal Moses Kadu
@fabricshub_byray · Adire fabric
First-ever ₦50k+ single sale. “My account has never received that much at a go.”
Module 2 · Pricing & Bundles
habie
Weekend-sales product
4 customers on the wait-list. 3 already paid. First time running an offer bait.
Module 4 · Offer Bait
Is this school for you?
We want to be honest about this. It’s not for everyone.
This school is for you if…
- You’re tired of marketing noise and confusion
- You want marketing that brings actual sales, not just likes
- You want structure without complexity
- You run a product-based or service-based business
- You want your staff aligned with your business vision
- You want to grow without burning yourself out
Gladys Hephzibah · Cohort 1:
“I promised to make the school management proud by carrying my business on my head and getting intentional with it.”
“I promised to make the school management proud by carrying my business on my head and getting intentional with it.”
This school is not for you if…
- You are looking for shortcuts or “get rich quick”
- You want a done-for-you service, not a school
- You don’t have 4–6 hours a week to actually implement
- You are allergic to honest feedback on your business
- You would rather buy another theory course than build
If any of these sound like you — don’t join. This school is for builders. We would rather you wait until you’re ready than take a seat you won’t use.
What’s inside the box
Every student gets ₦1.5M worth of access.
Every student gets ₦1.5M worth of access.
Outstanding students stand to win from an ₦11M+ reward pool.
Here’s the honest, itemised breakdown. Items for outstanding students are awarded based on school performance and implementation. Everything else — every student gets.
What you get
Eligibility
Value
8-week M&S School access16 modules · 2 phases · on-demand portal
Every student₦350,000Daily 3-hour live support~120 hours of real-time Q&A across 8 weeks
Every student₦500,000Sunday Q&A with NaijaBrandChick8 Sunday sessions · clarity + brainstorm
Every student₦250,000Community Managers & School ManagerDedicated team guiding assignments & implementation
Every student₦150,000Learning portalQuizzes, assignments, implementation checks
Every student₦100,000Weekly reviews + your own business documentationApplied output you keep after the school
Every student₦150,000₦5,000,000 Business Grant PoolShared across 5 outstanding students
Outstanding₦5,000,000Meta Ads credit (up to ₦1,000,000)To scale your marketing post-school
Outstanding₦1,000,000iPhone 15 Pro MaxOutstanding student reward
Outstanding₦1,850,000Brand new laptopOutstanding student reward
Outstanding₦800,000DJI Osmo Pocket 3For content creation & marketing
Outstanding₦750,000Billboard placementVisibility beyond social media
Outstanding₦500,000Free customer delivery₦100,000/month × 3 months
Outstanding₦300,0001-on-1 with a high-profile business ownerSingle clarity session
Outstanding₦300,0001-year business data subscriptionUninterrupted business data
Outstanding₦150,000Portable office table & chairFoldable productivity set
Outstanding₦150,000ERP Rev subscription (1 year)Operations software
Outstanding₦120,000Staff food supportCapped at ₦100,000
Outstanding₦100,000Wamation subscription (1 year)WhatsApp automation for business
Outstanding₦90,000Bumpa website subscription (1 year)Storefront + catalogue
Outstanding₦60,000
Every student gets
₦1,500,000
Core access · support · portal · reviews
Outstanding students win from
₦11,270,000+
Grant pool · ads · devices · tools · placements
How the rewards work (honest version): Items tagged Outstanding are awarded to students who perform best across assignments, implementation, and engagement during the 8 weeks. Terms and conditions are shared inside the Telegram group. Every student still receives the full ₦1.5M+ in core access regardless of rewards won.
Your investment today
₦53,750
One-time. Pay in 2 installments of ₦26,875 if you prefer. For an 8-week school with 16 modules, daily live support, and real implementation accountability.
Join M&S School · Batch 2
✓ Enrolment open
Join M&S School — Batch 2
₦53,750
or pay in 2 installments of ₦26,875 each
Secure your seat →
Start date22 May 2026
Duration8 weeks · 16 modules
FormatPortal + daily live + Sunday Q&A
PaymentOne-time or 2 installments
“
Money not bad at all — though 8 weeks was scaring me as a procrastinator. Every module is an eye opener.
— Fateemah · Cohort 1Refund policy: If for any reason you can’t proceed, there’s a refund option (minus a ₦8,750 admin fee) — or you can simply roll your seat to the next batch.
Team enrolment
Bring your staff. Align the whole business.
When your team takes M&S School with you, everybody speaks the same language on marketing, structure, and accountability. No more explaining the same thing five times.
- Shared marketing expectations
- Shared structure language
- Systems that actually hold
- Accountability that doesn’t stress you
Wall of wins
3,299+ founders inside. This is what’s happening every day.
A scroll-through of what Cohort 1 has been saying in the Telegram group and in Nelly’s WhatsApp. No filters. No edits.
Chinazaekpere: “Just one class and I’m so fired up! My business won’t be the same. Kai!!!”
Amaka: “Today’s class answered most of the pondering questions in my head.”
Rhoda Atayero: “My head has been calculating — the right bundle to work with, and I’m getting results.”
Commy Collection: “Since I started running the ad, it has brought in a lot of sales. I even renewed it this morning.”
Precious Eze (BossP Empire): “I kept feeling that something was missing. Now the missing puzzles are adding up.”
Chisom Chukwuma: “Everyday, my mind is exploding. When you think you have heard it all, another comes.”
Adewale Oretuga: “The first video I did wasn’t even clear — and I still got a customer requesting our service.”
Aimee Apparel: “Used the loss strategy on one post and made 3 sales the same evening.”
Miss Vong · Cameroon: “Free-gifts strategy is working magic — my DM is on fire.”
The CAC Oracle: “Before vs after — rebrand driven by the Branding & USP module.”
Wendy & Souvenirs by Reemah: Module 17 REVEAL wins + referral anecdotes.
Dorcas Oluwaseun: “30% of my contacts reshared my D&D video. Enquiries and sales came in.”
A quick word from me
If you have read this far, I want to talk to you directly.
I know what it feels like to put in the work — the content, the ads, the hiring, the spending — and still feel like your business is heavier than it should be. I’ve lived that. And I built this school for the founder I used to be, before I understood that marketing only works when structure holds it up.
Eight weeks is short. But eight weeks with the right two pillars, the right daily support, and the courage to actually implement what you learn — that will change your business.
You don’t need a fancier strategy. You don’t need another course speaking plenty English. You need a school that walks with you: Day 1 you learn, Day 2 you implement, and by week eight, your business is not the same.
If this sounds like what you have been looking for, I will see you inside.
— Nelly Agbogu
Founder, Naija Brand Chick · M&S School
Class of May 2026
Batch 2 begins 22 May 2026.
M&S School runs three times a year. If you can’t join this batch, the next one will be announced later in the year.
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Days
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Hours
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Minutes
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“Just one class and I’m so fired up! My business won’t be the same. Kai!!!” — Chinazaekpere, Cohort 1
FAQs
The questions every founder asks us.
Yes. You can split your payment into two installments of ₦26,875 each. Once you make a payment, send evidence of your transfer to getmsschool@gmail.com and we’ll confirm your seat.
The fee is ₦53,750. We generally do not offer refunds. However, if there’s a special need, an administrative fee of ₦8,750 is deducted from the refund. You can also simply move your enrollment to the next batch if you can’t attend this one — no penalty.
The school runs three times a year. If you can’t join this batch (22 May – July 2026), the next batch will be announced later in the year.
Definitely. Classes are in the evenings so you can join after work. It’s suitable whether you’re already in business or just getting started.
We use our Learning Management System (LMS) plus Telegram. Classes and modules are released in the evenings so you can learn at your own pace, and any live sessions happen in the evenings too.
Yes. Every live session — including the Sunday Q&A with NaijaBrandChick — is recorded and uploaded to the portal. You can rewatch on demand.
Plan for 4–6 hours a week: roughly 30–45 minutes of lessons most days, a few hours on implementation, and the Sunday live session with Nelly. The Day 1 Learn / Day 2 Implement rhythm is designed to fit around a full-time job.
Every student gets 8 weeks of school access, daily 3-hour live support, Sunday Q&A with Nelly, community managers, a dedicated School Manager, the portal, quizzes, assignments, and weekly reviews. Outstanding students additionally stand a chance to win from the ₦11M+ reward pool (grants, Meta Ads, devices, billboards, and more). Full terms shared inside the Telegram group.
Yes — we encourage it. When your team takes the school with you, everyone aligns on marketing, structure, and accountability. WhatsApp us for team enrolment options.
We offer a 3-hour daily support window where you can speak directly to a community manager. Nelly herself is available on Sundays for live Q&A and business discussions. You are not alone at any point.
Terms and conditions are shared in the Telegram group. Outstanding students are selected and awarded at the Marketing & Structure Conference after the course ends. The conference itself is open to everyone — but outstanding students attend free.
Class of May 2026
Starts in — days.
Starts in — days.
This is the season you stop guessing.
Marketing that brings actual sales. Structure that removes stress. Eight weeks. One cohort. See you inside.
Join M&S School · ₦53,750Pay in 2 installments · Refund minus ₦8,750 admin fee · Roll to the next batch if you can’t attend
