Phase 1: Marketing & Sales (Weeks 1-4)

Module 1: Value & Customer Clarity

Defining your business offer and identifying your ideal customer to position yourself in a crowded market.

• Understanding marketing beyond posting 
• Clarifying your business offer and value proposition 
• Identifying and understanding your ideal customer 
• Positioning your business clearly in a crowded market 
• Understanding your customer buying journey 
• Marketing for product-based and service-based businesses 

Module 2: Strategic Pricing

Setting cost-based and value-based prices and creating clear rate cards while managing discounts profitably.

• Pricing products and services correctly 
• Understanding cost-based and value-based pricing 
• Packaging your products and services for better sales 
• Creating clear price lists and rate cards 
• Managing discounts without killing profit 
• Handling price negotiation confidently 
• Knowing when and how to increase prices 

Module 3: Trust-Based Content

Creating a content strategy that builds trust and a personal brand without the pressure of “shouting” or “begging”.

• Marketing without shouting or begging 
• Content strategy for small businesses 
• Content that builds trust and drives sales 
• Creating content with intention, not pressure 
• Building a personal brand that attracts your ideal audience 

Module 4: The WhatsApp Sales Engine

Using WhatsApp for community engagement and sales closing, handling customer objections, and using follow-up scripts to close deals.

• Using WhatsApp effectively for community engagement
• Handling customer enquiries and objections professionally 
• Writing sales and structured responses to client as well as teams

Module 5: Visibility to Cash

Converting social media visibility into enquiries and writing simple marketing messages that actually convert.

• Turning visibility into enquiries 
• Using social media as a sales tool, not a diary 
• Writing simple marketing messages that convert 

Module 6: Lead Management

Designing a sales flow from enquiry to payment and reducing lost sales from abandoned enquiries.

• Building a simple marketing system for your business 
• Closing sales effectively 
• Designing a simple sales flow from enquiry to payment 
• Reducing lost sales and abandoned enquiries 
• Invoicing and payment tracking 

Module 7: Customer Retention

Leveraging existing customers for referrals and growing an engaged community.

• Leveraging referrals and existing customers 
• Growing an engaged community around your business 

Module 8: Performance Tracking

Tracking which marketing efforts are actually working and measuring overall progress.

• Tracking what marketing is actually working 
• Planning weekly and monthly marketing activities 
• Measuring progress and performance 

Phase 2: Structure & Operations (Weeks 5-8)

Module 9: Business Foundations

Understanding business structure for your specific stage and separating owner duties from business duties.

• Understanding what business structure really means 
• Building structure that fits your business stage 
• Separating owner duties from business duties 
• Structuring product-based businesses 
• Structuring service-based businesses 
• Structuring online businesses 

Module 10: Operational Routines

Establishing daily, weekly, and monthly routines and simple operational processes to reduce chaos.

• Creating simple operational processes 
• Daily, weekly, and monthly business routines 
• Reducing chaos and repetition in operations 
• Creating simple business processes 

Module 11: Financial Recordkeeping

Simple ways to track sales, expenses, and profit/loss while performing basic reconciliations.

• Recordkeeping for small businesses 
• Simple ways for tracking sales and expenses accurately 
• Performing basic business reconciliations 
• Understanding basic business numbers 
• Simple business maths every owner must know 
• Tracking profit and loss simply 

Module 12: Cash Flow & Compliance

Managing cash flow for stability, factoring in taxation, and paying taxes correctly to avoid issues.

• Knowing how to factor taxation in your business 
• Simple ways to be paying your tax to avoid issues 
• Creating and tracking business budgets and knowing when to use them 
• Managing cash flow for stability 

Module 13: Staff & Accountability

Defining staff roles, using WhatsApp for daily reporting, and building a culture of accountability.

• Creating a simple sales process your staff can follow 
• Understanding when to hire or outsource 
• Defining staff roles and responsibilities clearly in a way that will not stress you 
• Simple daily and weekly staff reporting that can be done on WhatsApp 
• Building workplace culture for small businesses 
• Building accountability in small teams 

Module 14: Team Management & Safety

Ensuring staff commitment (“carrying the business on their head”), preventing theft, and managing freelancers or remote workers.

• How to ensure your staff carries your business on their head 
• Different ways to ensure no staff theft 
• Managing freelancers, remote workers, and contract staff 
• Payroll basics for small teams and how much to pay in salary 

Module 15: Efficiency Tools

Choosing simple tools, using electronic forms for data, and managing inventory or supplies.

• Choosing simple tools for small businesses 
• Creating simple business templates 
• Using electronic forms to collect business data 
• Managing raw materials, supplies, and inventory 
• Calendar, task, and reminder management 
• Basic project management for business tasks using Gantt charts 

Module 16: Growth & Scaling

Identifying when the business is ready to scale, building systems to handle growth, and creating a 90-day action plan.

• Reducing dependence on the business owner 
• Preparing weekly and monthly business reports 
• Managing multiple income streams 
• Preparing your business for growth 
• Identifying when your business is ready to scale 
• Strengthening weak areas before growth 
• Building systems that can handle growth 
• Creating a “Reduce founder burnout” playbook for your business
• Sustaining structure after the school 

Additional Program Features:

• Weekly reviews and corrections 
• Accountability and progress checks 
• Students business case studies 
• Building your own business documentation