Elizabeth Eke
Hair · Product bundles
30+ hair stylists paid to join the waitlist — before launch.
Batch 2 begins 22 May 2026
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Pay in 2 installments
Batch 2 · Marketing & Structure School by NaijaBrandChick
Marketing that brings actual sales.
Marketing that brings actual sales.
Structure that removes stress.
This school was created for you.
An 8-week implementation school for Nigerian founders who are done with marketing that only shouts and structure that only stresses. Day 1 you learn. Day 2 you implement. By week 8, your business is not the same.
8 Weeks · Starts 22 May 2026 · Pay in 2 installments of ₦26,875
₦15B+
generated for Nigerian SMEs through NaijaBrandChick’s platforms since 2018.
3,299+ founders already inside M&S School.
3,299+ founders already inside M&S School.
Day 1 learn · Day 2 implement
Nelly Agbogu
Founder, NaijaBrandChick · Your lead instructor
₦53,750 · 8 weeks
Built by the team behind
Come Again Foods
Tapiokies
NBCTRADEFAIR
DSI
Real students. Real receipts. Three stories from Cohort 1 👇
Inside the M&S School Telegram — 3,299+ founders.
Francisca Nnadi
@iamfranciscannadi · Event planning
33k views in 48 hrs → 99k on the next video, 200 new followers. No ad.
Fruitsnfresh
Detox plans · Health food
5 long-term subscriptions paid — in under a week.
The 3am thought
If you’re tired of…
- Marketing with no tangible results
- Spending money on ads with poor returns
- Hiring consultants who leave you more confused
- Bulky frameworks that complicate your business instead of simplifying it
- Working 12-hour days and still feeling like the business won’t run without you
“Wasn’t structure supposed to make this easier?”
Pause. You are not the problem.
This school was created for you.
Nelly & a truckload of Tapiokies
Founder builds, not just teaches.
I know this feeling — I lived it
I did everything “right” on paper. The business still felt heavy.
I marketed consistently. I hired experts. I studied frameworks. I invested money.
Yet marketing felt like shouting. Structure felt like stress. Growth felt accidental, not intentional.
So I stopped chasing perfect structure. I started building practical structure — the kind that supports marketing, converts sales, reduces stress, and grows with the business.
Ten years later I can confidently focus on marketing and revenue, because the structure underneath my business does the heavy lifting. M&S School is the school I wish I had back then.
“
I had some real challenges that made me stop my food business for a year plus. But God through you just gave me another opportunity.
— Singing chef Deee · M&S School Cohort 1
Meet your lead instructor
Nelly Agbogu.
Nelly Agbogu.
Better known as NaijaBrandChick.
Business builder. Market creator. The founder behind some of Nigeria’s most recognised SME platforms. Every module in M&S School is a lesson she has earned in the market — not a theory borrowed from a book.
₦15B+
Generated for Nigerian SMEs through her platforms since 2018
10+ yrs
Building Nigerian small & medium businesses
Tapiokies
Founder, Come Again Foods — the Nigerian cassava-biscuit brand
NBCTRADEFAIR
Founder of Nigeria’s leading SME trade & distribution platform
“
Thank you Madam Nelly — you sure know your onion.
— Chioma Oramasi Anekwe · Cohort 1
“
What amazes me is how she breaks down important business and marketing strategies in such a simple and relatable way.
— Zoe Eventplus · Cohort 1
The two pillars
Marketing that brings sales. Structure that removes stress.
21 modules. Eight weeks. Every lesson you learn, you implement in your real business — not in theory.
Phase 1 · Weeks 1–4
How to market your business without overwhelm
- Market without shouting or begging
- Attract the right customers — not just any customers
- Stop wasting money on ads
- Build visibility that leads to sales (not just likes)
- Simplify your content, messaging, and offers
Emilia Agbanelo · Cohort 1: “I sold 20 pieces of the same product that wasn’t moving before. Same product. Same price. Different strategy.”
Phase 2 · Weeks 5–8
How to structure your business simply & realistically
- Build structure that fits your current business stage
- Create simple systems your staff actually understand
- Delegate without fear — or theft
- Build processes that don’t break you
- Reduce your business’s dependence on you
The CAC Oracle · Cohort 1: “This is the result of the Branding & USP module alone. Before vs after. I sat down to restructure — and scale.”
The full curriculum · 21 modules · 8 weeks
See exactly what you are paying for.
Tap any week below to open that week’s modules. Nothing is hidden. This is the whole school.
Week1 Foundation & Clarity Module 1 · The One-Page Business Blueprint · Module 2 · The CEO Mindset Shift · Module 3 · Building an Irresistible Brand
The One-Page Business Blueprint
Strip your business down to one page — your offer, your customer, your revenue model — so every decision after this becomes easier.
The CEO Mindset Shift
Stop thinking like a hustler and start thinking like a CEO who markets. This module rewires how you approach every naira you spend and every move you make.
Building an Irresistible Brand
Your brand is the reason people choose you — or scroll past you. Learn what actually makes a small business brand stick in people’s minds.
Racheal Moses Kadu · Cohort 1: “My business account has never received over ₦50,000 at a go — until I made this offer.”
Week2 Marketing & Trust Module 4 · How to Make People Trust Your Business · Module 5 · Messages That Convert · Module 6 · Your Marketing Money Map
How to Make People Trust Your Business
People buy from businesses they trust. Discover the specific elements that make customers believe in you — before you even ask for the sale.
Messages That Convert Strangers to Buyers
Learn how to craft messages so clear and compelling that people who have never heard of you feel like they need what you’re selling.
Dorcas Oluwaseun · Cohort 1: “30% of my contacts reshared my video. Enquiries and sales came in — I’m leveraging it for more conversion.”
Your Marketing Money Map
Stop guessing where to spend money on marketing. This module gives you a clear budget framework so every naira has a job.
Week3 Creative & Ads Module 7 · Content That Stops the Scroll · Module 8 · How to Run High Converting Ads
Content That Stops the Scroll
Design visuals and creative that make people pause, pay attention, and take action — even if you’re not a designer.
Nnenna Amarachi · Cohort 1: “First-ever 35-second video → 2 offers the same day. I didn’t even promote it.”
How to Run High Converting Ads
The most comprehensive module in the school — 25 step-by-step lessons covering setup, targeting, scaling, retargeting, auditing, and avoiding bans. From absolute beginner to running profitable campaigns.
Ngozi John · Cohort 1: “I can now see why previous ads don’t do so well. All my business errors will gradually be corrected.”
Week4 Revenue & Sales Module 9 · Increasing Revenue · Module 10 · The Daily Sales System · Module 11 · Selling to Crowds
Increasing Revenue Through Sales and Distribution
Proven promotion structures and distribution plays that can multiply your sales in weeks — not months. Includes bulk and partner strategies most small businesses never consider.
The Daily Sales System
A daily rhythm that keeps money flowing into your business consistently — so you’re not celebrating one good week then panicking the next.
Selling to Crowds Without Being Pushy
Master the art of presenting to groups — online or offline — in a way that feels natural and converts without pressure.
Week5 Traffic & Visibility Module 12 · Traffic That Never Dries Up · Module 13 · Unpopular Marketing Channels · Module 14 · The Signature Visibility Framework
Traffic That Never Dries Up
Build traffic sources that keep bringing people to your business long after you stop actively promoting — including how to show up in AI-powered search results.
Unpopular Marketing Channels
24+ marketing channels that most businesses completely ignore. Some cost nothing. Some are hiding in plain sight. All of them work.
The Signature Visibility Framework
A proprietary system that shows you how to become the obvious choice in your market — step by step, layer by layer.
Week6 Structure & Systems Module 15 · Your Business Operating System · Module 16 · Building a Team · Module 17 · The Structure for Your Sales
Your Business Operating System
Build a repeatable playbook for your business — so things run even when you’re not watching. Includes how to automate it with modern tools and AI.
Building a Team That Sells (and Stays Honest)
How to find, hire, and manage staff who actually help grow the business — plus the safeguards that protect you from internal losses.
Souvenirs by Reemah · Cohort 1: “The aboki referred more buyers: ‘Alhaja, I don bring another person.'”
The Structure for Your Sales
A structured sales process — scripts, CRM setup, follow-up sequences — so you stop losing customers between “I’m interested” and “I’ve paid.”
Week7 Growth & Partnerships Module 18 · Leveraging Other People’s Audiences · Module 19 · The Customer Journey and How to Use It
Leveraging Other People’s Audiences
How to partner with the right voices to promote your business — complete with contracts, outreach templates, and content structures that actually convert.
The Customer Journey and How to Use It
Map every step from “Who is this?” to “I’m a loyal customer” — and learn how to calculate the true lifetime value of each person who buys from you.
Week8 Pricing & Wealth Module 20 · Pricing That Commands Respect · Module 21 · Personal Finance for Business Owners
Pricing That Commands Respect
The science and art of pricing — why some businesses charge more and sell faster, and how to apply those principles to yours.
Personal Finance for Business Owners
Making money is one thing — keeping and growing it is another. Covers everything from paying yourself properly to investment, retirement, and legacy planning.
Every module includes:
Quizzes & Assignments
Test your understanding after every module — not optional, expected.
Worksheets & Checklists
Downloadable tools you fill in for your own business — not generic PDFs.
Weekly Reviews
Your work gets reviewed and corrected — so mistakes don’t compound.
Accountability Checks
Progress tracking that keeps you moving — no one falls behind quietly.
Live Q&A with Nelly
Every Sunday — bring your real business questions, get real answers.
Daily 3-Hour Support
Get unstuck fast — the support team is live every single day of the school.
How the school actually works
Day 1: You learn. Day 2: You implement.
Built to prevent the biggest failure mode of online courses — learning without doing. Every learn-day is followed by an implement-day, and support is there for both.
MONLearn
TUEImplement
WEDLearn
THUImplement
FRILearn
SATCatch up
SUNNelly live
Sundays: live Q&A with NaijaBrandChick. Daily: 3-hour support window with our team.
Live support, every day
A 3-hour daily window with community managers for real-time questions. Plus Nelly live every Sunday for Q&A, brainstorming, and business discussions.
People holding your hand
Community Managers guide assignments and implementation. A dedicated School Manager oversees your entire 8-week experience.
A real learning portal
Modules, quizzes, assignments, implementation checks — uploaded to the portal so you can learn at your own pace and re-watch when you need to.
“
I was tired of courses that speak plenty English. What hooked me here was hearing “you learn today, you implement tomorrow.” I said — gbemi debe!
— Omolere · Cohort 1
What you get on Day 1
This is a real school. Not an Instagram course.
From Day 1 you get access to a structured learning portal — 21 modules, quizzes, assignments, and implementation checks that make sure the work is actually getting done.
“
In the last few days, I’ve implemented all the ideas from classes 1 & 2. I’ve even hired someone to help with video editing — and things are looking up.
— Ada Okeri · Cohort 1
Cohort 1 receipts
Students who took the work seriously. And got paid for it.
Every win below is tied to a specific module they implemented. These are direct Telegram and WhatsApp screenshots from the current cohort.
Elizabeth Eke
Hair · Product bundles
30+ hair stylists paid to join the waitlist — before launch.
Module 4 · D&D Messaging
Fruitsnfresh
Detox plans · Health food
5 long-term detox subscriptions paid in under a week.
Module 4 + Ads
Emilia Agbanelo
Product retail
Sold 20 pieces of a product that hadn’t moved in months. Same price. Different strategy.
Assignment 2
Francisca Nnadi
@iamfranciscannadi · Event planning
33k views in 48 hrs. Follow-up video: 99k views, 200 new followers. No ad spend.
Module 3 · Trust Content
Racheal Moses Kadu
@fabricshub_byray · Adire fabric
First-ever ₦50k+ single sale. “My account has never received that much at a go.”
Module 2 · Pricing & Bundles
habie
Weekend-sales product
4 customers on the wait-list. 3 already paid. First time running an offer bait.
Module 4 · Offer Bait
Is this school for you?
We want to be honest about this. It’s not for everyone.
This school is for you if…
- You’re tired of marketing noise and confusion
- You want marketing that brings actual sales, not just likes
- You want structure without complexity
- You run a product-based or service-based business
- You want your staff aligned with your business vision
- You want to grow without burning yourself out
Gladys Hephzibah · Cohort 1:
“I promised to make the school management proud by carrying my business on my head and getting intentional with it.”
“I promised to make the school management proud by carrying my business on my head and getting intentional with it.”
This school is not for you if…
- You are looking for shortcuts or “get rich quick”
- You want a done-for-you service, not a school
- You don’t have 4–6 hours a week to actually implement
- You are allergic to honest feedback on your business
- You would rather buy another theory course than build
If any of these sound like you — don’t join. This school is for builders. We would rather you wait until you’re ready than take a seat you won’t use.
What’s inside the box
Every student gets ₦1.5M worth of access.
Every student gets ₦1.5M worth of access.
Outstanding students stand to win from an ₦11M+ reward pool.
Here’s the honest, itemised breakdown. Items for outstanding students are awarded based on school performance and implementation. Everything else — every student gets.
What you get
Eligibility
Value
8-week M&S School access21 modules · 8 weeks · on-demand portal
Every student₦350,000Daily 3-hour live support~120 hours of real-time Q&A across 8 weeks
Every student₦500,000Sunday Q&A with NaijaBrandChick8 Sunday sessions · clarity + brainstorm
Every student₦250,000Community Managers & School ManagerDedicated team guiding assignments & implementation
Every student₦150,000Learning portalQuizzes, assignments, implementation checks
Every student₦100,000Weekly reviews + your own business documentationApplied output you keep after the school
Every student₦150,000₦5,000,000 Business Grant PoolShared across 5 outstanding students
Outstanding₦5,000,000Meta Ads credit (up to ₦1,000,000)To scale your marketing post-school
Outstanding₦1,000,000iPhone 15 Pro MaxOutstanding student reward
Outstanding₦1,850,000Brand new laptopOutstanding student reward
Outstanding₦800,000DJI Osmo Pocket 3For content creation & marketing
Outstanding₦750,000Billboard placementVisibility beyond social media
Outstanding₦500,000Free customer delivery₦100,000/month × 3 months
Outstanding₦300,0001-on-1 with a high-profile business ownerSingle clarity session
Outstanding₦300,0001-year business data subscriptionUninterrupted business data
Outstanding₦150,000Portable office table & chairFoldable productivity set
Outstanding₦150,000ERP Rev subscription (1 year)Operations software
Outstanding₦120,000Staff food supportCapped at ₦100,000
Outstanding₦100,000Wamation subscription (1 year)WhatsApp automation for business
Outstanding₦90,000Bumpa website subscription (1 year)Storefront + catalogue
Outstanding₦60,000
Every student gets
₦1,500,000
Core access · support · portal · reviews
Outstanding students win from
₦11,270,000+
Grant pool · ads · devices · tools · placements
How the rewards work (honest version): Items tagged Outstanding are awarded to students who perform best across assignments, implementation, and engagement during the 8 weeks. Terms and conditions are shared inside the Telegram group. Every student still receives the full ₦1.5M+ in core access regardless of rewards won.
Your investment today
₦53,750
One-time. Pay in 2 installments of ₦26,875 if you prefer. For an 8-week school with 21 modules, daily live support, and real implementation accountability.
Join M&S School · Batch 2
✓ Enrolment open
Join M&S School — Batch 2
₦53,750
or pay in 2 installments of ₦26,875 each
Secure your seat →
Start date22 May 2026
Duration8 weeks · 21 modules
FormatPortal + daily live + Sunday Q&A
PaymentOne-time or 2 installments
“
Money not bad at all — though 8 weeks was scaring me as a procrastinator. Every module is an eye opener.
— Fateemah · Cohort 1Refund policy: If for any reason you can’t proceed, there’s a refund option (minus a ₦8,750 admin fee) — or you can simply roll your seat to the next batch.
Team enrolment
Bring your staff. Align the whole business.
When your team takes M&S School with you, everybody speaks the same language on marketing, structure, and accountability. No more explaining the same thing five times.
- Shared marketing expectations
- Shared structure language
- Systems that actually hold
- Accountability that doesn’t stress you
Wall of wins
3,299+ founders inside. This is what’s happening every day.
A scroll-through of what Cohort 1 has been saying in the Telegram group and in Nelly’s WhatsApp. No filters. No edits.
Chinazaekpere: “Just one class and I’m so fired up! My business won’t be the same. Kai!!!”
Amaka: “Today’s class answered most of the pondering questions in my head.”
Rhoda Atayero: “My head has been calculating — the right bundle to work with, and I’m getting results.”
Commy Collection: “Since I started running the ad, it has brought in a lot of sales. I even renewed it this morning.”
Precious Eze (BossP Empire): “I kept feeling that something was missing. Now the missing puzzles are adding up.”
Chisom Chukwuma: “Everyday, my mind is exploding. When you think you have heard it all, another comes.”
Adewale Oretuga: “The first video I did wasn’t even clear — and I still got a customer requesting our service.”
Aimee Apparel: “Used the loss strategy on one post and made 3 sales the same evening.”
Miss Vong · Cameroon: “Free-gifts strategy is working magic — my DM is on fire.”
The CAC Oracle: “Before vs after — rebrand driven by the Branding & USP module.”
Wendy & Souvenirs by Reemah: Module 17 REVEAL wins + referral anecdotes.
Dorcas Oluwaseun: “30% of my contacts reshared my D&D video. Enquiries and sales came in.”
A quick word from me
If you have read this far, I want to talk to you directly.
I know what it feels like to put in the work — the content, the ads, the hiring, the spending — and still feel like your business is heavier than it should be. I’ve lived that. And I built this school for the founder I used to be, before I understood that marketing only works when structure holds it up.
Eight weeks is short. But eight weeks with the right two pillars, the right daily support, and the courage to actually implement what you learn — that will change your business.
You don’t need a fancier strategy. You don’t need another course speaking plenty English. You need a school that walks with you: Day 1 you learn, Day 2 you implement, and by week eight, your business is not the same.
If this sounds like what you have been looking for, I will see you inside.
— Nelly Agbogu
Founder, Naija Brand Chick · M&S School
Class of May 2026
Batch 2 begins 22 May 2026.
M&S School runs three times a year. If you can’t join this batch, the next one will be announced later in the year.
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Days
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Hours
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Minutes
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Seconds
“Just one class and I’m so fired up! My business won’t be the same. Kai!!!” — Chinazaekpere, Cohort 1
FAQs
The questions every founder asks us.
Yes. You can split your payment into two installments of ₦26,875 each. Once you make a payment, send evidence of your transfer to getmsschool@gmail.com and we’ll confirm your seat.
The fee is ₦53,750. We generally do not offer refunds. However, if there’s a special need, an administrative fee of ₦8,750 is deducted from the refund. You can also simply move your enrollment to the next batch if you can’t attend this one — no penalty.
The school runs three times a year. If you can’t join this batch (22 May – July 2026), the next batch will be announced later in the year.
Definitely. Classes are in the evenings so you can join after work. It’s suitable whether you’re already in business or just getting started.
We use our Learning Management System (LMS) plus Telegram. Classes and modules are released in the evenings so you can learn at your own pace, and any live sessions happen in the evenings too.
Yes. Every live session — including the Sunday Q&A with NaijaBrandChick — is recorded and uploaded to the portal. You can rewatch on demand.
Plan for 4–6 hours a week: roughly 30–45 minutes of lessons most days, a few hours on implementation, and the Sunday live session with Nelly. The Day 1 Learn / Day 2 Implement rhythm is designed to fit around a full-time job.
Every student gets 8 weeks of school access, daily 3-hour live support, Sunday Q&A with Nelly, community managers, a dedicated School Manager, the portal, quizzes, assignments, and weekly reviews. Outstanding students additionally stand a chance to win from the ₦11M+ reward pool (grants, Meta Ads, devices, billboards, and more). Full terms shared inside the Telegram group.
Yes — we encourage it. When your team takes the school with you, everyone aligns on marketing, structure, and accountability. WhatsApp us for team enrolment options.
We offer a 3-hour daily support window where you can speak directly to a community manager. Nelly herself is available on Sundays for live Q&A and business discussions. You are not alone at any point.
Terms and conditions are shared in the Telegram group. Outstanding students are selected and awarded at the Marketing & Structure Conference after the course ends. The conference itself is open to everyone — but outstanding students attend free.
Class of May 2026
Starts in — days.
Starts in — days.
This is the season you stop guessing.
Marketing that brings actual sales. Structure that removes stress. Eight weeks. One cohort. See you inside.
Join M&S School · ₦53,750Pay in 2 installments · Refund minus ₦8,750 admin fee · Roll to the next batch if you can’t attend
